AI resources for content strategists


I’m not a developer. I’m not a coder. I’m not an engineer. I’m a web content strategist who wants to get in front of artificial intelligence. I don’t believe AI will take my job (this month), but like you, I want to learn how to work with AI so that when it drops for realsies at regular-people companies, I have a head start.

These are the resources I eat up right now. I send the feeds to my Digg Reader, refresh my podcasts and download my mags, then graze on these over breakfast. Continue Reading

Want to achieve your career goals? Don’t be afraid to step on toes.

Image: Nirzar Pangarkar, Unsplash

Asking for permission is asking for denial.

This quote, told to Adam Braun at 19 years old, sums up an uplifting School of Greatness podcast that you will do doubt connect with in more than one way. It’s filled with dozens of inspiring tidbits that can easily be teased into motivational quotes.

Someone needs to Photoshop these onto some warm, feel-good images of sparkling humans – specifically that style where the sun’s rays cast an overexposed glow across their faces and everything seems right with the world. Like this.


Adam Braun is an IRL remarkable human, though I imagine this style of photography follows him around like an altruistic aura.

He founded Pencils of Promise: an organisation that builds schools, supports teachers, provides student scholarships and brings life-changing education to children living in poverty around the world.

Now, Adam has turned his focus to his homeland and in March 2017, launched MissionU: Higher education’s answer to a broken model. Continue Reading

Things to do in Port Fairy on a couple’s weekend

things to do in port fairy moyne river

Why Port Fairy? Simple-not-simple. I bought a Mornington Peninsular calendar thinking it’d be a fun idea to visit each of the 12 destinations. My partner agreed. Turned out is wasn’t a Mornington Peninsular calendar, but a Great Ocean Road calendar (my bad.) The deal stood.

So, we’ll find ourselves venturing on weekend-long trips throughout the year. First up: Port Fairy in January.

Problem. When you Google ‘Port Fairy’, you get nada. Well, okay, you’ll see there’s a wildlife park nearby, plus mini golf and an annual festival. Search results do not inspire.

We learned the best way to discover things to do in Port Fairy is to ask people who’ve visited. So we’re paying it forward – with options to suit your style.

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Is it inbound marketing or is it just me?

Unsplash Stijn Swinnen Hạ Long Bay, Vietnam

I’m an inbound marketing noob. I’m still learning; still questioning. I started working for a HubSpot agency and inducted myself through the certification videos to get a handle on it all. The videos were common sense, really. Like, ‘here is everything you’ll ever need and it’s laid out for you – follow this methodology and you can do no wrong.’

I come from a client-side, B2C content background, but it didn’t feel like a stretch to enter the world of B2B and inbound. HubSpot makes sense – familiar, like content marketing.

Yeah, well, I’ve had some challenges. Continue Reading

Mediocrity’s calling. Put down the imposter syndrome and answer


“The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.”

– Bertrand Russell.

Throughout my career, I’ve found myself at different points of a self-doubt spectrum, spanning between feeling like a lot of a fraud and feeling a little fraudy.

Since I entered corporate life, I’ve let others dictate the person I’m supposed to be, the salary I’m supposed to earn, the ways I’m supposed to conduct myself.

I’ve been playing the game. And I haven’t been winning.

Continue Reading

Port Melbourne | Winter 2016

Port Melbourne Princes Street

Port Melbourne does winter

Touring Melbourne’s strange and iconic cocktail bars

I used to take a camera with me everywhere. I’d upload photos to Facebook like nobody’s business. I’ve moved to Instagram and instantly share moments with my iPhone, but I don’t always spare time for descriptions.

I had four years to write about my experience living in Vancouver and blew it. After a former colleague from Vancouver paid me a visit in Melbourne recently, I vowed to do a better job of it in Melbourne. Here’s a start.

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Goodbye, Harry and Frankie rockling tacos

The relationship

Harry and Frankie have a special place in my and my husband’s heart. The staff are friendly and knowledgeable and chat with both regulars and noobs. The vibe is relaxed, even when busy. The interior is stunning. Wine bottles, stacked five shelves high, line one side of the venue and the the arched ceiling, covered in an intricate vine design, gives a warm glow to the place.

2013 Vasse Felix Heytesbury Chardonnay
2013 Vasse Felix Heytesbury Chardonnay

It was here we took home the 2013 Vasse Felix Heytesbury Chardonnay. A perfect balance between over-the-top oaky chardonnay (my taste) and a more fresh, citrusy flavour (my husbands preference). Six months passed before we reached an occasion special enough to crack the bottle. Worth it.

I’ll never forget our first visit–the night we were introduced to Harry and Frankie rockling tacos.

Hooked. Instantly. I would dream about those tacos and return every six weeks or so especially for them. Everything else was a bonus. A server once said I wasn’t alone. He’d heard it all before. People craved those damn fish tacos.

Our relationship grew. I introduced friends to those tacos. I sent people specifically for the tacos. I promised to take friends and family to “the place with the best fish tacos you’ve ever had” when they next visited. I was proud to give away my little secret. Continue Reading