Is it inbound marketing or is it just me?

Unsplash Stijn Swinnen Hạ Long Bay, Vietnam

I’m an inbound marketing noob. I’m still learning; still questioning. I started working for a HubSpot agency and inducted myself through the certification videos to get a handle on it all. The videos were common sense, really. Like, ‘here is everything you’ll ever need and it’s laid out for you – follow this methodology and you can do no wrong.’

I come from a client-side, B2C content background, but it didn’t feel like a stretch to enter the world of B2B and inbound. HubSpot makes sense – familiar, like content marketing.

Yeah, well, I’ve had some challenges. Continue Reading